Animation Director - Paddy Lerwill & Sim Marriott

Animators - Ville Nevelainen, Freya Hotson, Carlos De Faria, Ed Smith, Rufus Dexter & Georgia Yorke

This was a bonkers and fun idea from 101 London. They came up with the concept to create a new gamer themed Santa. After storyboarding all the ads in the campaign my role was to then lead a team of 6 animators to bring the idea to life before I then composited the shots together in After Effects.